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Data Breaches Damage Relationships

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Consumers clearly feel very strongly about the perceived betrayal of trust that a data breach represents.  A global study of consumer attitudes towards company stewardship of personal data conducted by gthe Economist Intelligence Unit shows that data breaches can cause major damage to the business of the companies affected.  In the following article , http://www.net-security.org/secworld.php?id=14779, more than 32% of the respondents in the study said they “strongly agreed” with the statement that, in the event of a data breach, they would cease to do business with the organization concerned.

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