Within just a few short years, social media has gone from an emerging experiment in new ways to interact and connect to a legitimate channel in which businesses of all types engage. The result? People are now communicating through many different avenues in unprecedented volumes and speed. Before it was a phone call or email. Now, via Facebook, Twitter and LinkedIn (to name a few), people are able to reach hundred if not even thousands of people through one click of a finger.
This has resulted in new legal and compliance challenges. To address existing, new, and emerging requirements, it will be important for businesses to understand how they and their employees engage in social media and the solutions necessary to stay compliant. We will see social media models, along with legal and regulatory agencies, evolve. Businesses will need to look to develop policies and deploy solutions that are flexible as social media continues to evolve.
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