According to Forbes Magazine, “the primary business driver is getting work done. Business users do not want to compromise. They want convenience. They want to be able to do the work without being tethered to their laptops. People deserve and demand a great user experience.” Thus the BYOD movement.
As of May, 2013, 91% of US adults own a cell phone. This equates to 57% of all Americans going online using a mobile phone.
What else are people doing with their cell phones? Downloading applications!
The use of mobile devices have shifted from single use (one device for work and one device for personal) to dual use – one device for work and personal. Why? Convenience, increased integration of work and personal lives, less maintenance and increased cost savings are the reasons.